Juliann sivulka biography definition

Title of Project: Comparative Studies of the Evolution of Modern Advertising in East Asia and West, The aim of this research project is to provide a comparative understanding of the historical characteristics of the global phenomenon of advertising, by examining the rise of large-scale advertising and consumption experienced by a variety of countries in the West and East Asia, from Britain, America, and Japan to the emerging markets of South America, China, and South Korea.

This is an extension of earlier work on advertising ology During the period of April January , the researcher identified and reviewed secondary material related to advertising history, world history, and the influence of gender on consumption.

This interdisciplinary work provided a general foundation for more detailed archival research and collection of unique materials from two of the largest collections of advertising history materials in the world: 1)August , Hartman Center for Marketing, Advertising, and Sale